The Baader-Meinhof phenomenon, also known as frequency illusion is a cognitive bias where- after noticing something once, you will have a tendency to notice it more often. This can lead you to believe there is a higher frequency of that thing occurring around you. Once you know the SERVPRO green car, you will be seeing GREEN everywhere you go. Luckily, SERVPRO of Columbia and Green Counties is everywhere! Whether you’re on the banks of the Hudson River in Athens, NY or the tippy-top of Windham Mountain, SERVPRO can respond to you remediation needs 24/7. Whether it is be a flooded basement in your home or smoke damage throughout a commercial building, we will respond and get the resources needed to get the job done and done right. Water and Fire emergencies don't come on regular business hours and that is why we are readily available for your service 24 hours a day, 7 days a week, holidays as well.